Canon demonstrates its power to drive positive change at drupa 2024 through charity and start-up support initiatives

At drupa 2024 (Messe Düsseldorf, May 28 – June 7, 2024, Hall 8a) under the theme ‘The power to move‘, Canon ( highlights key partnerships and initiatives that demonstrate the power of collaboration to drive positive change and create experiences that enrich lives and businesses. In line with the Kyosei philosophy of living and working together for the common good, Canon has partnered with a number of companies and charities and will donate 20,000 books produced during drupa to various charities.

At the stand, visitors will be able to see many of Canon’s key partnership activities, including:

World invisible

At the center of Canon’s stand is ‘The Core’, which offers visitors an immersive, multi-sensory exploration of the emotional impact of print and how technology and expertise come together to create image experiences that can enrich lives and businesses. The Core brings Canon’s ‘World Unseen’ initiative ( to life in partnership with the Royal National Institute of Blind People (RNIB), inviting visitors to view images created by renowned photographers, to experience in a unique and inclusive way (see separate press release).

Printworks B2B Partnerships

The ‘Printworks’ section of the Canon stand is about ‘People, Planet and What’s Possible’. Visitors can find inspiration by exploring the different strategies Canon customers have adopted for successful sustainable growth with projects such as ‘Creative Futures’ (see separate press release). This annual project sees Canon working with ‘The Drum’, a global publisher for the marketing and media industries, and other selected expert industry partners. UK start-ups are invited to compete for the opportunity to accelerate their marketing through an individualised, omni-channel strategy and print campaign. This year’s winner, Bower Collective, a supplier of natural home and personal care products in reusable packaging, will be showcasing its products and story on the Canon drupa stand.

Another initiative within Printworks is Publishing 2030 Accelerator, which focuses on achieving meaningful global progress in sustainability in publishing. Visitors will learn about Canon’s partnership with this publishing industry initiative, born out of Canon’s Future Book Forum community, and how Canon is playing an active role in exploring the conditions for success for a Distributed Printing Network, which will could help the entire industry move forward. and reduce the carbon footprint of every book sold.

Partnerships for good

Printworks will also present information about a number of charity partners that Canon is supporting with the donation of approximately 20,000 books. These include the UN SDG Book Club African Chapter, which helps children become familiar with the 17 United Nations Sustainable Development Goals (SDGs) with a reading list.

Lucy Swanston, founder of UK literacy charity ‘Topic Heroes’, an online book service that helps children enjoy and learn to write, will also be on the Canon stand to raise awareness of this important mission. The charity gives children the chance to write their own stories and submit them via the Topic Heroes website. The manuscripts are then printed digitally on demand and the children receive a physical copy of the book containing their story. Additional copies are then given to their school to be read by their peers. Charitable donations allow Topic Heroes to support schools and children in lower income areas of Britain by offering this service free of charge. With support from the Polish-Ukrainian Chamber of Commerce, Canon and finishing partner Meccanotecnica will donate 1,000 Topic Hero books to Ukrainian children in need of educational materials.

In line with Canon’s aim to minimize the environmental footprint of its trade fair participation, approximately 10,000 postcards, posters and brochures printed on the Canon stand at drupa will also be donated to German non-governmental organisations.

As part of its commitment to making the arts more accessible, Canon will also show its support for the inclusive choir, The White Hands Chorus Nippon (WHCN) ( The choir, founded by artistic director Erika Colon, brings together children with and without physical disabilities, with deaf members conveying sound and emotion through sign language, movement and facial expression. Images of the choir’s visual interpretation of “Ode an die Freude/Ode to Joy” from Beethoven’s 9th Symphony, as well as some of the white gloves and Canon technologies used during the event, can be seen at the Canon stand, in addition to further information about the initiative.

Jennifer Kolloczek, Senior Director, Marketing & Innovation, Production Printing, Canon EMEA, notes: “Images, literature and music enrich lives and we believe these experiences should be accessible to everyone. Canon has and supports a range of initiatives aimed at achieving this ambition and we are proud to be showcasing and raising awareness of these goals on our stand at drupa 2024. These are all examples of how we live our Kyosei corporate philosophy – life and work. together for the common good. Through a range of partnerships, we are working to inspire positive change for the wider print sector and beyond.”

To find out more about these and other initiatives supported by Canon Central and North Africa, speak to our experts on the Canon stand in Hall 8a at this year’s drupa 2024, or visit Canon at https://
Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

For media inquiries please contact:
Canon Central and North Africa
Mai Youssef
e. [email protected]

APO Group – PR agency
Rania ElRafie
e. [email protected]

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) ( is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The establishment of CCNA in 2016 was a strategic step aimed at strengthening Canon’s operations in the African region – strengthening Canon’s presence and focus in the country. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has had a presence on the African continent for over 15 years through distributors and partners who have successfully built a solid customer base in the region. CCNA guarantees the supply of technologically advanced, high-quality products that meet the demands of the rapidly evolving African market. With more than 100 employees, CCNA manages sales and marketing activities in 44 countries in Africa.

Canon’s corporate philosophy is Kyosei ( – ‘living and working together for the common good’. CCNA is committed to sustainable business growth with a focus on reducing its own impact on the environment and supporting customers to reduce theirs using Canon products, solutions and services. At Canon, we are pioneers, continually redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we are pushing the boundaries of what is possible – allowing us to see our world in ways we have never seen before. We help bring creativity to life, image by image. Because if we can see our world, we can transform it for the better.

For more information: