Viral Nation Talent and Ford Models join forces to join Nastya’s rise in the world of fashion and beauty

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The two powerful talent agencies are working together to take the careers of content creators to the next level

TORONTO – Viral Nation, a leading Social-First Marketing and Talent Representation agency, today announced its partnership with Ford Models to elevate the career and influence of content creator Like Nastya into a new realm of mainstream fashion. This strategic partnership with the prestigious global modeling agency marks a significant milestone for Like Nastya, as the two powerhouses guide the beloved personality into new ventures and opportunities in the fashion and beauty industry.

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Like Nastya’s content journey has captivated a global audience, with an impressive 110 million followers on her main page on YouTube, and with her wider franchise spanning 21 YouTube channels in various languages, she has amassed over 350 million followers worldwide. Her wide-ranging influence has seen her recognized by Forbes as one of the highest-paid YouTube stars of both 2021 and 2022. Her creative ventures extend far beyond the digital world, as she has launched a mobile game and an extensive toy line at Target.

Like Nastya is an established entertainment powerhouse whose prominent influence in children’s content is cherished by fans worldwide. As Like Nastya and her fanbase continue to mature, Viral Nation’s decision to join forces with Ford Models takes this exciting opportunity to expand her reach and influence into new territories representative of her and the evolving interests of her fanbase .

“We are excited to partner with Ford Models to support Like Nastya’s growth and evolution in fashion and beauty,” said Jonathan Chanti, president of Viral Nation Talent. “At our firm, we pride ourselves on providing comprehensive representation of talent, and this partnership is an example of our continued commitment to providing the best opportunities at all stages of their careers. Just as Nastya’s journey into mainstream fashion and beauty is a natural progression of her passions, and we are excited to support her as she blossoms in this exciting new arena.

Commenting on the partnership, Craig Lawrence, Director of Business Development at Ford Models, expressed his excitement, saying: “We are thrilled to welcome Like Nastya to the Ford Models family. Her undeniable talent and global influence make her a perfect fit for our agency. With Ford’s background in fashion and beauty, we look forward to working closely with Viral Nation Talent to cultivate Like Nastya’s presence beyond the digital world.”

Anna Radzinskaya, also known as Anastasia’s mother, shared her excitement about the next chapter in her daughter’s journey, saying: “As Anastasia’s mother, I am incredibly proud of all her achievements and continued success; we are so excited to see her venture into new and exciting opportunities with the help of her teams at Viral Nation Talent and Ford Models.”

You can check out Like Nastya’s platforms via the handles below:

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YouTube: @LikeNastyaofficial
TikTok: @LikeNastya
Instagram: @LikeNastya

About Viral Nation talent

Viral Nation Talent is home to the largest and most diverse roster of creators in the world, developing today’s biggest social stars and redefining the relationship between talent and representation. Viral Nation represents a diverse and award-winning roster of 900+ content creators, celebrities and NIL athletes across all platforms and 35+ verticals. For more information, visit

Instagram: @ViralNationTalent
Twitter: @ViralNationInc
LinkedIn: Viral Nation Inc.

About Ford models

Founded in 1946 by its namesakes, Eileen and Jerry Ford, Ford Models pioneered a new kind of global industry based on beauty. Starting from their home in New York City, Eileen and Jerry founded a company and brand that launched and defined the modeling industry; As an agency known for its innovative model management, Ford Models is the most recognized and respected name in the history of modeling. Today, Ford Models is at the forefront of the cultural conversation, representing fashion talent around the world and operating at the intersection of culture and creativity. With headquarters in New York City and offices in Paris, Barcelona, ​​São Paulo, Los Angeles, Miami and Chicago, Ford Models continues to innovate and impact the modeling and fashion industries.

Instagram: @FordModels
TikTok: @FordModels

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Media contact
Jen Raftery
PR for Viral Nation
[email protected]


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