Vivo Project highlights the dangers of online gaming for children

As children and young people become increasingly immersed in interactive worlds, especially in the online gaming universe, global studies indicate that a child can spend even more time and money and experience more anxiety than a professional gambler. Faced with this scenario, Vivo and the Africa Creative agency, with the technical support of the Regional Psychology Council of São Paulo (CRP-SP), have created a platform aimed at creating a more conscious consumption of online games by a younger audience .

The platform, called Vegas Generation, was created to help parents, guardians, caregivers and educators promote a healthier, more responsible approach to children’s online gaming activities. Vegas Generation serves as a clear guide that can help identify children’s problematic use of online games, something that concerns parents, caregivers, educators and youth advocates around the world. In addition, Vegas Generation’s platform provides healthcare providers with access to relevant information on the subject.

“Vivo is a brand that wants to create constructive dialogues on contemporary cultural themes, especially those related to the challenges of digital life. As part of that mission, we also want to provide tools to make children’s relationship with games more balanced and healthy ” says Marina Daineze, brand and communications director of Vivo.

To definitively identify signs that children are engaging in potentially harmful online gaming activities, the platform gives parents, guardians and caregivers a test in which their own answers indicate whether their child is playing games beyond what experts consider normal. The platform offers suggestions and guidance on taking the first steps to deal with a child’s toxic online gaming. All the platform’s content production and support were done in collaboration with Luiza Brandão, a psychologist specialized in child and adolescent behavior, who has been helping families facing this problem for seven years. As part of her research on children’s problems and gaming, Brandão wrote an article on factors related to video game abuse among Brazilian teenagers for her postgraduate degree in clinical psychology at the University of São Paulo (USP).

“Creating this project together with Vivo has been a huge source of pride for me and for Africa Creative. As a father, I couldn’t help but worry about children and teenagers who are increasingly immersed in the gaming universe. It is crucial to use all the influence of Africa Creative and Vivo to help families improve this situation in the best possible way: with accurate and actionable information New times call for new discussions: we must use creativity to support social well-being and keep up with digital trends to hold,” the newspaper reported Sergio Gordilho, co-president and CCO of Africa Creative.

The rollout of Vegas Generation will be promoted on Vivo’s social media channels, along with impactful images produced by artificial intelligence that capture the reality of the gaming problem and illustrate the solutions. Finally, a Google search strategy will be implemented to answer the most searched questions from parents and relatives on the search engine.

“It is important for us to understand that video games can be great tools for entertainment and learning; however, its careless use by children and adolescents can lead to catastrophic consequences. To provide the utmost care, it is essential to educate parents on how they can prevent problematic outcomes by managing their children’s access to this form of media, taking into account the developmental stages of children and adolescents. This is the crucial role that the platform plays, by centralizing scientifically based information for parents, in a language accessible to them, allowing them to make conscious and healthy choices for the development of their children,” explains Luiza Brandão.

“We emphasize actions that promote comprehensive protection and assistance as fundamental to children’s health. These types of initiatives are a core part of the social responsibility of public psychology,” emphasizes Talita Fabiano de Carvalho, President of the Regional Psychology Council of São Paulo (CRP SP). ), which will celebrate its 50th anniversary in 2024.