The French perfume brand Matière Première welcomes Kering Beauty to its capital

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June 5, 2024

Following an initial fundraising in October 2020, Matière Première has welcomed Kering Beauty as a minority shareholder. This is the first such venture for Kering Beauty, founded in early 2023 and overseeing fragrances from brands including Bottega Veneta, Balenciaga and Creed, the Anglo-French high perfumery house acquired by Kering late last year.

Vanilla powder scent from Matière Première in stores for 220 euros per 100 ml. – DR

With this capital injection, the amount of which remains undisclosed, the house – founded in 2019 by Aurélien Guichard, Cédric Meiffret and Caius von Knorring, who retain the majority stake – aims to accelerate its international retail and e-commerce expansion.

“Our goal is to open independent boutiques mainly in major cities within our main markets: France, Germany, the United Kingdom, the United States, the Middle East and China. We will also increase our online presence through our own website, which we are developing to offer an exclusive and personalized customer experience,” said Caius von Knorring, president of Matière Première.

Aurélien Guichard, the house’s perfumer, cultivates his own ingredients, namely Rose Centifolia for Radical Rose and tuberose for French Flower. All production from the fields in the Grasse region is exclusive to the brand, which prioritizes sourcing from ethical producers.

Matière Première is present in more than 50 countries and has almost 400 points of sale and relies on selective distribution through retailers such as Printemps, Galeries Lafayette, Harrods, Liberty, Selfridge’s and Saks Fifth Avenue. Launching in October 2023, Vanilla Powder is the brand’s latest creation, with a new perfume collection debuting in September.

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