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CSR campaign #BenchPeBaat launched on World Environment Day 2024



CSR campaign #BenchPeBaat launched on World Environment Day 2024 – The CSR Journal








































New Delhi, India: In celebration of World Environment Day, Coca-Cola India today launched #BenchPeBaat, a campaign aimed at rekindling the spirit of real connections and conversations between people. This is a celebration of Coca-Cola India’s commitment to creating a world without waste through a circular economy and promoting meaningful interactions in communities across India. Coca-Cola India, through its Anandana foundation, in collaboration with United Way Mumbai, has installed 380 sustainable benches in 10 cities in India. These repurposed benches, made from recycled plastic waste collected during the 2023 ICC World Cup, aim to make a refreshing difference, one conversation at a time.
Each sofa is made from approximately 50 kg of recycled plastic waste. These eco-friendly benches have been installed in schools, colleges, public parks and municipal offices across 10 cities in India, including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Dharamshala and Lucknow.
Commenting on the campaign, Rajesh Ayapilla, Senior Director-CSR and Sustainability for Coca-Cola India and Southwest Asia (INSWA), said: “At Coca-Cola India, we are steadfast in our commitment to our global strategy called World Without Waste, which encourages systemic change through a circular packaging economy. Our #BenchPeBaat campaign is a testament to our commitment to sustainability as we transform waste into meaningful community assets. These sustainable benches symbolize our efforts to reduce our impact on the environment.”
Conceptualized by Havas People India – Talent Communications and Employer Branding Agency of Havas India, the campaign film features a mix of innovative AI-generated visuals that beautifully capture the essence of the message. The film has been carefully crafted to immerse viewers in the story of the sustainable banks as a conversation starter, through heart-warming and colorful images that resonate deeply with audiences.
Speaking about the campaign, Arindam Sengupta, MD of Havas People India – Talent Communications and Employer Branding Agency of Havas India said, “We are proud to partner with Coca-Cola India on the groundbreaking #BenchPeBaat campaign, which will raise awareness and commitment encourages sustainability. . Together we transform waste into environmentally friendly materials, underscoring our shared commitment to creating meaningful environmental stewardship. This collaboration inspires change and promotes a better, more sustainable future for generations to come, and shows how we have brought this vision to life and made a real difference.”
George Aikara, CEO, United Way Mumbai, said: “We are pleased to partner with Coca-Cola India on the #BenchPeBaat campaign. By converting the plastic waste collected during the ICC Cricket World Cup into eco-friendly benches, we are not only tackling the waste problem, but also enriching our communities with innovative street furniture, creating vibrant social spaces. This initiative exemplifies sustainable practices and promotes environmental awareness, while the benches serve as a focal point for community engagement.”
Last year, Coca-Cola India partnered with the International Cricket Council (ICC) and United Way Mumbai during the ICC Men’s Cricket World Cup 2023, strategically placing Reverse Vending Machines and collection bins at stadium touch points and ICC hospitality zones across 10 host cities. The recycled plastic waste collected was then reused in the approximately 380 sustainable benches installed in 10 cities in India.

Disclaimer: This press release was automatically generated. The MVO Journaal is not responsible for the content.
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