Community Scoop » Children’s Committee, Take it Easy with the Rebranding

Press release – Taxpayers Association

The Taxpayers Union can reveal that the Childrens and Young People Commission spent $61,474 on refreshing its brand identity when it moved from a commissioner to a board of directors.

The Taxpayers Union can reveal that the Commission for Children and Young People spent $61,474 on refreshing its brand identity when it moved from a commissioner to a board of directors.

The information was made public through the Official Information Act and now that there is news of a return to a single commissioner role, the Taxpayers’ Union is calling on the organisation not to waste any more money on a second name change.

Taxpayers Union Campaign Manager Connor Molloy said:

“The Commission is meant to ensure the safety and well-being of children. Instead, they are wasting money on expensive redesigns that do nothing to improve the poor outcomes that many young people face.

“We have called on government agencies time and again to return to the standard branding with the coat of arms – even offering to do this design work for free – yet they continue to waste tens of thousands of taxpayer dollars on unnecessary rebranding.

“Private organizations spend money on branding to differentiate themselves from their competitors. Unfortunately, the government doesn’t have that, so there’s no reason to keep spending money on woke rebrands like this.”

COMMENTS:

The New Zealand Taxpayers Association is an independent, member-driven activist group dedicated to being the voice for Kiwi taxpayers in the power corridors. Its mission, lower taxes, less waste, more accountabilityis supported by 200,000 members and supporters.

The Taxpayers Association operates a 24-hour media line for comment on taxpayer issues. Representatives are available on (04) 282 0302.

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