Thousands of people say the £7 ‘best ever’ concealer from the high street is better than expensive brands

A £7 concealer on sale on Amazon has racked up over 45,000 five-star reviews from impressed users, with thousands of shoppers praising the product’s ability to effectively conceal dark circles and blemishes.

The beauty product that has received a flood of positive feedback is Maybelline’s Instant Anti Age Eraser Concealer. It’s currently on sale, with various shades starting at just £6.



With over 18 shades to choose from, it’s easy to find the perfect match for your skin tone. The concealer promises 12-hour coverage and is designed to ‘hydrate the skin without accentuating wrinkles and fine lines’.

Maybelline’s Instant Anti Age Eraser Concealer offers medium coverage and delivers a “natural finish.” The sponge applicator and formula are designed to “keep skin hydrated for up to 12 hours.”

The Instant Anti Age Eraser Concealer has received such an overwhelming number of positive reviews that it currently sits at number eight on Amazon’s top ten best-selling beauty products list. Out of 68,895 reviews, 70% are five-star reviews – which equates to around 47,000. So far, it has an impressive customer rating of 4.4 stars out of five.

The Instant Anti Age Eraser Concealer has received so many positive reviews(Image: Amazon)

In most reviews, shoppers were particularly impressed with Maybelline’s Instant Anti Age Eraser Concealer’s ability to conceal dark circles and blemishes, with many raving about how it “stays put all day without the need for touch-ups.”

Customers praise the product’s ‘convenient’ applicator and impressive coverage, and cite its value for money. One happy customer noted: “Great coverage, was surprised at how good this product is, this is the best concealer I have ever purchased. Would highly recommend.”

Kim, another shopper, expressed her amazement at the quality, saying, “To my surprise, this is probably the best concealer I’ve ever used. I normally use more expensive concealers, but this one gives amazing coverage. Definitely my new go-to concealer.”

Phillipa also shared her thoughts: “It blends really well on the skin and looks very natural. One of the best concealers I’ve ever used for such a low price.”

Betty confessed her love for the lightweight feel of the product: “Seriously. It’s great if you want a light, airy coverage, just enough to cover up the tiredness under your eyes. I’m a no-coverage makeup junkie. I don’t wear foundation, so I don’t want a heavy coverage on my eyes. This is just perfect and it lasts a year, if not longer.”

Instant Anti Age Eraser Concealer by Maybelline(Image: Amazon)

However, not all feedback has been positive. Some customers have concerns about the color match and functionality of the Instant Anti Age Eraser Concealer. Malene noted, “It’s very yellow in its undertone, so if you have pink or natural, I would probably look elsewhere.”


Pragya mentioned a mismatch issue: “This product is way too light for me and I’m not even that dark.” Maureen experienced a problem with the packaging: “Nothing came out of the bottle. Couldn’t use it and can’t return it.”

If you’re looking for a new concealer, there are plenty of other highly rated options to consider. Boots offers NARS Radiant Creamy Concealer for £27, which has an impressive customer rating of 4.7 stars out of five.

On Sephora’s website, TARTE’s Shape Tape Contour Concealer is £27 – with a choice of 30 different shades and a rating of 4.7 out of five. Additionally, Bobbi Brown’s Creamy Corrector is £29 on Look Fantastic, which has been awarded 4.6 stars out of five.